Making a Big Impact with a Small Budget: Part 3

Get to know the demographic

There are definite ways to improve your odds for success. In the real estate business the aphorism is, “location, location, location.” In the business of marketing, it is, “focus, focus, focus.”

How do you focus? No matter what goals you are aiming to achieve, your campaign has a target market. Adults, women, seniors, and teens are all possible targets. The more defined your target market, the more likely your marketing campaign will work. The following questions help to define the members of your target market.

1. What is their income level?
2. What is their education level?
3. What do they like to do in their free time?
4. What types of media do they use?
5. What types of music do they listen to?
6. Do they spend time on the Internet?
7. What sites do they spend time on?
8. Where do they live?
9. Do they own or rent a home?
10. Do they have children?

If you can accurately identify your market and their lifestyle, then your marketing has a greater chance to succeed. The failure of many marketing campaigns is in skipping this step and developing creative materials that the target audience either glances over or completely misses.