We spend a lot of time on this blog talking about marketing strategies. Many of these are in relation to technology, like QR codes. We’ve discussed different social media tools that businesses should use to forward their brand awareness and increase customer loyalty. Texting, web design, and branding are all popular themes on this site. All of these are important aspects that you need to think about, frequently. However, there could be something hurting your business every day that you walk right by, and never think about.
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| Your signage looks like this... |
Alright, hopefully that’s an overstatement. Let’s face it, perception is reality, and if your business appears to be out-dated, there’s a good chance it’s hurting your bottom line. Let’s pretend a traveler’s car breaks down in a town he’s never been in. He’s going to have to stay a couple of nights while waiting for it to be fixed, and he’s trying to pick out a hotel. There are two within walking distance of the automotive dealer fixing his vehicle. Which one is he going to pick, based on looks alone?
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The example above may seem a little extreme, but in reality we do this every day. There are stores that you have never gone in, because their display or signage from the street does not look appealing to you. In these stores you may be missing the deals of a lifetime, and you will never know because they look closed due to horrible signage. Even if a friend stated that there were great deals to be had, some people would still avoid a location due to the effect on their own self image that shopping at a place that looks close to condemned would have on them.
If I accidentally posted your sign as one of my examples, please call us today, so we can schedule a sit down and discuss the drastic overhaul you need!
