We'll revisit this data in a few months when we know more about Google+ and the effect it will have on the customer/brand relationship.
But, for now, it's fairly clear where brands should continue to focus.
Showing posts with label Social Media Engagement. Show all posts
Showing posts with label Social Media Engagement. Show all posts
Friday, November 18, 2011
8 in 10 Connect to Brands on Facebook
Edison Research and Arbitron found that 80% of US social network users preferred to connect with brands through Facebook. Twitter is tied with "Don't know" for a very distant second place.
Thursday, November 17, 2011
Consumers Expect Something for "Like"
According to ExactTarget, 58% of Facebook likers expect both access to exclusive content, events or sales, and discounts or promotions through Facebook. Only 37% do not expect anything to happen.
What does all of this data mean? In short, it means that the "If you build it, they will come" mentality only works in the movies. Just as it is with every other medium, you need to give visitors a reason to engage with you.
What exclusive content are you providing to your likers?
What does all of this data mean? In short, it means that the "If you build it, they will come" mentality only works in the movies. Just as it is with every other medium, you need to give visitors a reason to engage with you.
What exclusive content are you providing to your likers?
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