Worcester Magazine’s 2009 Best of Worcester

The results of Worcester Magazine’s 2009 Best of Worcester are in and the staff at Davis Advertising couldn’t be happier. Not one, but three of our clients were awarded, “Best,” status this year!

Worcester State College (WSC) found its place as the city’s, “Best College,” for the fourth year in a row! Throughout our partnership, the campus and student base continue to grow, and the inspiring faculty and varied course offerings are propelling WSC into the future, providing students with an even higher level of education. WSC is truly deserving of this honor.

Tu Moda Spa for Beauty and Wellness, earned the “Best Day Spa” title for the second year in a row. Even facing the economic hardships this past year, people still want to look and feel good. Tu Moda offers an array of services for both men and women including salon and spa services and featuring the PROLASE laser skin clinic. Tu Moda remains a necessity for its customers, not only a luxury. We here at Davis couldn’t be more pleased with this client’s reputation as Tu Moda’s entire staff seeks perfection within every service they perform. Congratulations to you all.

No stranger to this annual honor, Sharfmans was again voted Worcester’s, “Best Jeweler.” Family owned and independently operated since 1937, Sharfmans strives to offer customers the highest-quality product and all-encompassing customer service available. Their customers are treated as part of the Sharfmans family and satisfaction is always guaranteed. Well done.

Cirque du Soleil Alegrí and Davis Advertising Unite!

Cirque du Soleil Alegrí selects Davis Advertising to carry out its public relations services for its world-famous circus arts and street entertainment show. Davis Advertising will work closely with Cirque du Soleil in preparation for its upcoming performances in Worcester, Mass. later this year to ensuring proper publicity and press. Davis Advertising will organize interviews, meet and greets, and other press events as well as send out information to the community via press materials.

Making a Big Impact with a Small Budget: Part 3

Get to know the demographic

There are definite ways to improve your odds for success. In the real estate business the aphorism is, “location, location, location.” In the business of marketing, it is, “focus, focus, focus.”

How do you focus? No matter what goals you are aiming to achieve, your campaign has a target market. Adults, women, seniors, and teens are all possible targets. The more defined your target market, the more likely your marketing campaign will work. The following questions help to define the members of your target market.

1. What is their income level?
2. What is their education level?
3. What do they like to do in their free time?
4. What types of media do they use?
5. What types of music do they listen to?
6. Do they spend time on the Internet?
7. What sites do they spend time on?
8. Where do they live?
9. Do they own or rent a home?
10. Do they have children?

If you can accurately identify your market and their lifestyle, then your marketing has a greater chance to succeed. The failure of many marketing campaigns is in skipping this step and developing creative materials that the target audience either glances over or completely misses.