Thursday June 2nd. Social Media and E-Marketing Summit!

We typically don’t use this blog to promote things.  It’s bad form.  So, please forgive us for it this one time.

On Thursday, June 2^nd, there is a Social Media and E- Marketing Summit occurring in Marlboro, MA.  We don’t feel bad promoting this one event on our blog, because it goes so hand in hand with what we talk about on here a couple of times a week, and if you are a local reader of our blog, this event will certainly be something worth visiting.  It’s happening at the Marriot Courtyard at 75 Felton Street, in Marlboro, MA.  Tickets are on sale, and you need to pre-register for this event NOW. 

The topics being discussed are Social Media 101, the Power of Video, the Latest in Mobile Marketing, Understanding Website Analytics, Email Marketing, and Leveraging Social Media for your small business.

If you’ve already signed up, great! If you’d like more information, or are looking to sign up, click here.

 

For those still on the fence, let me help make it even easier: It goes from 7:30 until 11:45, so it won’t take up your entire day.  Basically, come in, learn, and go do it on your own.

While you’re there, if you have any additional questions about any of the information covered, our Senior Account Executive Mike Ivas will be available to schedule one-on-one consultant appointments, that will personalize all of this new material and help you custom tailor it to your specific business needs.  So be sure to keep an eye out for him!

Thanks for reading while I shamelessly promote this event!  We’ll get back to the practical advice for your advertising needs next post.

SEO and President’s Day!

After you read this blog, type the letters “PRE” into Google today, and see what pops up as suggestions. You will see President’s Day, and President’s Day 2011. Google’s suggestions change based on what people are currently searching for, and so it is a safe bet that if you do the same experiment in June, you will have a completely different list of suggestions.

What does that mean to you? It means that you need to be set up to capture all of this extra traffic, that’s what!

Create a custom landing page, with President’s Day specials. Make sure that the page is titled appropriately, and that your meta data and page content are geared towards capturing the attention of search engines on this holiday. Creating additional pages for each holiday is always a good idea, since it keeps your page fresh. Do not simply change the graphics on your homepage to suit the sale; chances are this will not get picked up by search engines.

If you run a lot of Google Adwords campaigns, add President’s Day into your description for this weekend. I am not suggesting completely changing all of the ads, but incorporate “President’s Day” into the text under your ad, as well as adding a couple of new keyword combinations.

Lastly, remember to answer your phones, and greet your customers appropriately. Every customer should be welcomed with a “Happy President’s Day”. Even if you do not do any special pricing in your line of business for this holiday, simply mentioning it implies that the customer is receiving a better deal. I know this last part has nothing to do with SEO, it’s just sound business advice.

And Happy President’s Day!